Strategy Solutions Case Study

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  Financial Services Company

A major financial institution needed to identify their competitive advantage relative to other banks in the market, to launch an effective African Heritage Mortgage Initiative. The client hired Virtcom to help ascertain the opportunities in the African-American mortgage market and drive sales growth.

Virtcom Consulting identified the client’s main competitors in the African Heritage market and calculated the approximate market. Virtcom consultant team analyzed the client and competitor market share to determine the client’s relative performance. The team subsequently quantified the opportunity gaps between the overall mortgage market share and that of the African Heritage population to identify specific business drivers for the client.

Ultimately, Virtcom Consulting helped its client identify more than $100 million in market opportunity.

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